MARKET UNDERSTANDING
Segmentation
test
Detect significant segments for your brand,
who are the most (and least) sensitive to
your value proposition and thus be able to
establish targeted strategies more effectively.
SEGMENTATION TEST
PROCESS
1
Sample selection
and segmentation
We select the appropriate segmentation criteria for your target based on the product’s value proposition.
2
Analysis and
interpretation
With our advanced data analytics technology, we interpret the survey data in detail.
3
Results
generation
We share the information obtained with you so you can get the most value out of each project.
