Neuromarketing
for a non-intrusive
human connection

We obtain 360º knowledge of the
consumer.

We use accessible, universal and non-intrusive technology to conduct neuromarketing studies from any device and place in a completely scalable way.

We convert human reactions into quantifiable indicators using Artificial Intelligence. In this way, we obtain actionable information for insight generation.

Discover the areas of application of our neuromarketing research:

Concept test

How does the consumer subconsciously react to your concept or product idea?

Packaging test

Does your packaging approach fit the consumer’s desires and motivations?

Brand test

What is your brand’s emotional impact when it comes into contact with the consumer?

NEUROMARKETING
RESEARCH PROCESS

1

Neuromarketing research

Add neuromarketing technology to this type of test to get a deeper understanding of the consumer’s emotional reaction to your concept.

2

Sample selection and segmentation

We select the appropriate segmentation criteria for your target based on the product’s value proposition.

3

Analysis and interpretation

With our advanced data analytics and neuromarketing technology, we interpret the survey data in detail.

4

Results
generation

We share the information obtained with you so you can get the most value out of each project.

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