BRAND
Brand test
Consult real consumers about your
brand’s current situation. Find out
the brand awareness (unprompted
and prompted) and degree of loyalty,
as well as its positioning in terms of
the importance of attributes in the
purchase decision. This type of test
will help you measure your current
position in order to make decisions
for improvement.
BRAND TEST
PROCESS
1
Sample selection
and segmentation
We select the appropriate segmentation criteria for your target based on the product’s value proposition.
2
Analysis and
interpretation
With our advanced data analytics technology, we interpret the survey data in detail.
3
Results
generation
We share the information obtained with you so you can get the most value out of each project.
