MARKET FIT
Concept test
We test and validate the market
hypothesis of your new concept or
product idea with real consumers.
Use it to firm up a value proposition
and to know the target audience.
CONCEPT TEST
PROCESS
1
Sample selection
and segmentation
We select the appropriate segmentation criteria for your target based on the product’s value proposition.
2
Analysis and
interpretation
With our advanced data analytics technology, we interpret the survey data in detail.
3
Results
generation
We share the information obtained with you so you can get the most value out of each project.
