MARKET FIT
Home Use Test
(HUT)
With the Home Use Test (HUT), real
consumers in your target audience will
test in the context of their homes your
new product before launching it or a
current product you want to review.
In this way, they tell us how they rate
the different points of interaction with it.
HOE USE
TEST PROCESS
1
Sample selection
and segmentation
We select the appropriate segmentation criteria for your target based on the product’s value proposition.
2
Analysis and
interpretation
With our advanced data analytics technology, we interpret the survey data in detail.
3
Results
generation
We share the information obtained with you so you can get the most value out of each project.
