MARKET FIT
Packaging test
Let real consumers evaluate the visibility,
initial reactions, attentional impact,
images and feelings that your packaging
projects. This test lets you measure
whether the message you are sending is understandable and desired, as well as
aspects related to its appropriateness.
PACKAGING TEST
PROCESS
1
Sample selection
and segmentation
We select the appropriate segmentation criteria for your target based on the product’s value proposition.
2
Analysis and
interpretation
With our advanced data analytics technology, we interpret the survey data in detail.
3
Results
generation
We share the information obtained with you so you can get the most value out of each project.
