MARKET UNDERSTANDING
Usage and
attitudes tests
Find out what factors influence
the use of a category or product,
how often it is consumed, at what
time, what they value the most
(and least) etc. in order to optimise
your approach to the market.
USAGE AND ATTITUDES
TEST PROCESS
1
Sample selection
and segmentation
We select the appropriate segmentation criteria for your target based on the product’s value proposition.
2
Analysis and
interpretation
With our advanced data analytics technology, we interpret the survey data in detail.
3
Results
generation
We share the information obtained with you so you can get the most value out of each project.
